Personal Branding Workshop With Stacey Chapper (Innovation Protocol)

Products are brands. Services are brands. And yes, people are brands. Each person is their own brand steward—we each decide who we matter to and why. We control how we’re perceived by those who know us and those whom we’ve yet to meet.

This presentation enables leaders to use the foundations of brand strategy to build their own personal, influential identity inside and outside their organizations.

Bio:

Stacey is a firm believer in the power of brand to unite employees, win loyalty, move markets, and grow business. As Vice President of Brand Strategy at Innovation Protocol, she leads teams to solve complex business challenges brought on by new markets, products, acquisitions, leadership, and more. Stacey builds deep relationships with her clients and is known for providing direct guidance and strategic solutions that help leaders take action. She has led brand programs for notable clients such as Disney, Rapid7, Universal Studios Hollywood, Stretto, CollegeSpring, and Frontline Education. With a passion for corporate social responsibility, Stacey embeds pro-social behaviors in her brand strategy whenever possible to encourage clients to think holistically about their impact. An enthusiastic public speaker, Stacey addresses topics ranging from personal brand to CSR and guest lectures at UCLA, USC, UCI, and more. A New York native, Stacey is a graduate of the University of Southern California and currently resides in South Florida.